Learn to Listen

Create your own ecosystem. Use images, graphics, text, audio, video, contests, events; anything you can think of that makes sense. This defines your world to everyone outside of your organization. Send bits of your world across multiple distribution channels. This stuff is valuable, so if you want or need to, you have the right to ask people for money for it, but giving a fair amount of it away is always a good idea. It builds credibility and trust. You'll have to find the right mixes for you.

Engage with your audiences where they hang out. Cultivate their appreciation with usefulness and relevance. Treat them with respect. Get to know them. Learn what they like- chances are they like the same things you do. Bring your "A" game to your audience time and time again. Always let them talk back publicly. And always, without fail, listen. Social media is your friend. Develop clever and insightful invitations for people to join you. Then, learn to listen.